The goal was to create a visually engaging yet simple landing page that resonated with users emotionally. Soft colour palettes, playful typography, and clear CTAs improved user interaction.

Metrics & Achievements:

• 25% increase in adoption applications in the first 2 months

• Improved accessibility compliance (WCAG 2.1 AA)

• Bounce rate reduced from 62% to 34%

  
  

Design Features:

• Simple, story-driven layout

• Quick adoption application form

• Personalised cat recommendations