Designed a Shopify-powered store that balances aesthetics with conversion-driven elements. The focus was on storytelling, a seamless checkout process, and high-quality imagery.

Metrics & Achievements:

• 3x increase in conversion rate after launch

• 50% reduction in cart abandonment

• 90+ performance score on Google Lighthouse

Design Features:

• High-impact product pages with animations

• Integrated customer reviews & testimonials

• Optimised checkout experience